How to Scale With Intention
Marketing moves fast, especially in fintech, payments, EdTech, and SaaS. Keeping up with shifting industry standards while growing your brand and sales pipeline is no small task. But building and maintaining an in-house team with every skill you need? That’s a challenge in itself.
FMK Agency’s Fractional Teams offer a different approach. Whether you’re launching a new product, refreshing your brand, or competing for market share, we give you access to senior-level expertise—without the overhead of a full-time department.
What Are Fractional Teams?
Think of a fractional team as your outsourced marketing and creative department. You get specialized talent when you need it, without the commitment of hiring in-house. Acting as an extension of your business, we help you:
- Scale without the hiring hassle. No lengthy recruitment processes or training programs. Need to ramp up? Just let us know.
- Get expertise on demand. Instead of relying on a small in-house team to handle everything, you have a deep bench of specialists who know your industry inside and out.
- Spend smarter. Every dollar goes toward execution—no long-term payroll costs, no wasted overhead.
How FMK Agency Helps Enterprise Teams
Our fractional model is built to help fintech, payments, EdTech, and SaaS companies get results. We focus on three key areas:
Brand Strategy
Standing out in a competitive market takes more than a good product. Your brand needs to be clear, consistent, and memorable. We help you define who you are, how you position yourself, and how you communicate it all.
- Market and competitor research to sharpen your positioning.
- Brand messaging that actually resonates.
- Visual and verbal guidelines to keep everything consistent.
Example: Aurionpro Fintech came to us for a brand refresh. Six months later, they had a sharper identity and a stronger presence in their market.
Product Design
A great product doesn’t just work—it makes people want to use it. Whether you need a full platform design or just a better user experience, we help make sure your product meets the needs of your audience.
- UI/UX design for digital platforms.
- Prototyping and user testing to make sure it actually works.
- Branding elements that feel like a natural extension of your product.
Example: FMK’s design updates for AndDone reduced frustration clicks by 40%, making the platform easier and more intuitive for users.
Growth Marketing
Marketing isn’t just about getting attention—it’s about driving the right kind of growth. We help you make smarter decisions with your budget, optimize your marketing tech, and create content that actually moves the needle.
- Refining your marketing tech stack, including HubSpot.
- Running targeted campaigns across paid, owned, and earned media.
- Developing content strategies that generate leads and keep them engaged.
Example: IPFS came to FMK for help expanding their digital presence. Over the course of the engagement, we implemented a growth-marketing strategy that increased their organic web traffic by 75%.
Why Enterprise Teams Work with FMK
- We fit right in. Our team becomes an extension of yours, working within your existing workflows and structure.
- We know your industry. With deep experience in fintech, payments, EdTech, and SaaS, we hit the ground running.
- We focus on results. Whether it’s increasing conversions, sharpening your brand, or improving product adoption, we prioritize what moves the needle.
The Right Team, Right When You Need It
Hiring takes time. Training takes even longer. But when you need marketing, creative, and product expertise now, FMK’s Fractional Teams are ready to step in.
If you’re looking for a better way to scale, let’s talk.