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Resumes don’t predict performance. Here’s what to look for in your next marketing hire, and what actually matters for modern teams.
by LaNae Riviere, Mar 06, 2025

Client success is about being close enough to the client’s reality to see what’s working and what’s getting in the way. And then doing something about it.
by LaNae Riviere, Mar 05, 2025
Get more mileage from what you’ve already made. These 10 smart content amplification strategies help your team publish better—not just more.
by LaNae Riviere, Mar 04, 2025

Tired of vague personas that live in slide decks and die in meetings? Learn how to create useful customer personas that actually guide messaging, sales, and strategy.
by LaNae Riviere, Mar 01, 2025