Brand Strategy

We’ve returned to social media not to sell or manipulate, but to reconnect. To tell stories.

Useful personas are rooted in action: they tell you what pain someone is trying to solve, what is holding them back, and what drives their decisions.

At FMK, we explore how thoughtful creative drives impact, shapes perception, and builds momentum that lasts.

A good pitch deck doesn’t outline every detail of your strategy. You should treat it as a conversation starter that helps someone quickly understand what you’re doing and why it’s worth their time.

If you need to report on KPIs that aren’t shown in the default dashboard: like form completions, eBook downloads, or webinar signups—you’ll want to set up custom GA4 events and configure your own reports.

Help your boldest strategies survive the boardroom. Learn how to pitch creative ideas with clarity, business logic, and zero fluff.