LaNae Riviere

Useful personas are rooted in action: they tell you what pain someone is trying to solve, what is holding them back, and what drives their decisions.

The goal of onboarding should be simple: help people do what they came to do, without making them work extra for it.

Learn how to run smarter A/B tests that give you real answers. Practical advice for teams tired of overcomplicated or underperforming experiments.

Even if the improvements feel small at first, the cumulative impact of frequent and thoughtful tests leads to better performance across all channels.

Learn how to use HubSpot workflows more effectively without overbuilding, misfiring logic, or turning your automation into a mess. Practical tips for clean, scalable automation.

A good pitch deck doesn’t outline every detail of your strategy. You should treat it as a conversation starter that helps someone quickly understand what you’re doing and why it’s worth their time.