LaNae Riviere

Attribution connects actions to outcomes. Without it, you’re making decisions in the dark.

Why your marketing life gets easier when ops are in sync. Learn what RevOps is, how it works, and how to build a setup that actually helps teams scale.

GA4 looks confusing, but it doesn’t have to be. Here’s how to actually use your GA4 data, without guessing, backtracking, or emailing your analyst in a panic.

Being bold in fintech means being clear, confident, and respectful of the user’s trust. You can still write copy that converts—you just have to ground it in what’s true, provable, and allowed.

Build content that actually supports the buyer journey. Learn how to create a strategic content funnel from awareness to conversion—without overcomplicating it.

Fractional teams aren’t a substitute for internal growth. They’re a smart way to move faster, build better, and avoid hiring blind.